The Inventive Team Behind The Social Media at PSE

This months feature is one I’m really excited to share because it’s highlighting a group of creative, talented people who run the social media content and strategy for Pegula Sports and Entertainment, LLC (PSE). While some may think running social media is a piece of cake there is a lot of work and time behind the scenes in creating the content that is published. Having a great team that works together is what makes this team and PSE stand out from the crowd.

Learn more about the team below.

Who makes up the social media and content team at PSE?

• Anna Stolzenburg – Director of Social Media Strategy and Content// Media & Content

• Zach Specht - Manager of Social Media

• Kelsey Sweet – Senior Social Media Editor

• Alexi Spector - Senior Social Media Editor

• Jami Cohen - Media & Content Coordinator

• Allie Napoli - Social Media Editor

photo courtesy of PSE Social team

What is your favorite part of your job?

Anna: The people. In social media, we get to work with so many different departments and individuals, and getting to know so many across our companies makes every day different in a great way.

Kelsey: Aside from working with our team and others in our company, getting to know our players as people and getting to show that side of them to our fans.

Alexi: I get to come to work every day and provide content about something I love and am passionate about – hockey!

Zach: Any time that we collaborate with our Community Relations team amazes me. I’ve been privileged to be around for some very special moments throughout the last few seasons and it always inspires me how people in less fortunate situations always see the best in every opportunity.

photo courtesy of PSE Social team

As a team what would you say is your most memorable moment & why?

The NFL Draft is an event that our whole crew gets to join forces on, and every year it’s a really fun, collaborative experience. The three long days almost become a professional bonding experience – and it helps that the One Bills Drive spread is complete with ten different types of M&Ms and all the snacks you could ever want.

In general though, making memories and covering impactful moments in Buffalo sports history is a thrill for our team always!

Individually, what is your most memorable moment of your job & why?

Anna: Being in Miami, outside the locker room, hearing the roar of the team when the Bengals won and the Bills playoff drought was over was an incredible moment. It was New Years Eve, and the plane ride after was a blast. Then arriving at the airport to thousands of fans on a freezing cold night was the cheery on top of an experience I’ll never forget.

Kelsey: Most recently, when we beat the Colts this year in the Wild Card round. That game was a rollercoaster of emotions, but getting to hit send on the win graphics at that game had me basically in tears. Anna can confirm.

Alexi: I think the most memorable moment of my job was more of an experience – going to Sweden to cover the team for the NHL Global Series was incredible!

Zach: Although we have had some amazing moments together like breaking the 18 year playoff drought and winning the AFC East for the first time in 25 years, I have to pick the 2017 Snow Bowl against the Colts. There are some pretty iconic photos from that game and despite being Buffalo born and raised, I have never seen lake effect move that quickly!

What is one thing you've learned about yourself from being in your role at PSE?

Anna: I’ve learned so much, especially having been here for eight years, but if I had to pick one thing I’d say I’ve learned that sports can transcend the field and transform a community, and that I feel most purposeful working on projects that do just that.

Kelsey: Passions can be matched with a career. Some days it feels like work, but most days it honestly doesn’t. I love what I get to do each day and who I get to do it with!

Alexi: I think I’ve learned more about where my strengths lie and where I can work on things. Having a team to collaborate with provides opportunities for us to shine in our strengths, but learn from each other when it comes to things I don’t know as much about!

Zach: Although the unpredictability of this job keeps us guessing, I enjoy being challenged to create content and anticipate different trends that are happening on social media. Despite many challenges throughout our COVID world, I think one thing I’ve learned during this past season is how important it is to intentionally recharge. Take the 20 minute walk outside and go grab your coffee, you’ll feel refreshed and ultimately be more productive.

photo courtesy of PSE Social team

What is one thing you've learned about each other during your time at PSE?

Anna: I’ve learned that even though we’re all in the same field, we each have different styles and that’s what makes us work together so well.

Kelsey: How well we work together as a team and play to each other’s strengths. I’m grateful to work with people that I genuinely enjoy spending time with not only as co-workers, but as friends.

Alexi: I’ve learned so much about working in the big picture as a team!

Zach: I think my favorite attribute that I’ve noticed about our social team is selflessness. No matter the game or event, we truly always pull together and have a content first mindset that allows everyone to work to their strengths.

photo courtesy of PSE Social team

Can you explain how as a team you take an idea and put it into action? Are their brainstorming sessions as to what type of content to put out there and how? Do other departments get involved in the social media strategy and content? Do you ever work with other teams on collaborations or ideas? How as a team, do you work through any differences on ideas, if there are any?

We absolutely couldn’t survive without our brainstorm sessions that later evolve into a finished product. We very much believe that the thought power of the group is greater than the individual, and we have often turned a random thought into great social media. Depending on the project, we brainstorm with our videographers, content team, graphic designers or anyone else who might end up being involved, so we’re all on the same page. Differences in ideas happen, but we always try to reflect on what the fan would want most, and what the goals of our dept./organization are, and let those guide us to a compromise.

How would each of you describe each other to others?

Anna: Kelsey brings enthusiasm and passion. Alexi brings organization and focus. Zach brings energy and an ability to get along with everyone.

Kelsey: Anna is hard-working, thoughtful, and sincere. Alexi is a go getter, strong, and kind. Zach is high energy (highly caffeinated always), funny, and supportive.

Alexi: Anna - Driven, supportive, confident and an awesome boss! Kelsey - Knowledgeable, enthusiastic, and always ready to jump in where help and guidance are needed! Zach - Energized, creative; I love to go to Zach for outside-of-the-box ideas for the Sabres!

Zach: Anna- is the steady force that keeps us mindful of the goal if (and usually when) we get off topic. Alexi- the elite planner. I haven’t helped out with Sabres social where everything hasn’t been planned out. Kelsey- always brings the energy. To quote her “she’s LIT”

What is one thing you'd like the general public to know about your job? Something that people may think they know but they don't.

Anna: A lot of thought, time and effort goes into crafting any given social post. Hitting send is 1% of the work.

Kelsey: We read the comments, haha. But seriously, there’s so much that goes into what we do, it’s not just “sending tweets,” even though I joke and say that sometimes. There’s so much time and thought that goes into curating the content we push out on a daily basis to best engage with our fans. We do it for them and we work dang hard at that!

Alexi: We read the comments, but don’t set the lineups.

Zach: Having a personal brand/presence on social media is different than contributing to a brand.

What do you love about Buffalo/WNY?

Anna: This is cliché, but it’s absolutely the people – their resilience, friendliness, warmth, camaraderie. It’s something people who aren’t from Buffalo can’t understand until they’ve experienced it.

Kelsey: I always half joke with people when they move here that they’re going to “catch the Buffalo bug,” but it’s SO true. There’s just something about this city that pulls you in. I think moving away made me more grateful for it. But especially in recent years, and in the pandemic, it’s been really cool to see Buffalo on the rise and how we’ve come together. And the amazing summers make the gray winters worth it. 😊

Alexi: I love the summertime in Buffalo! There’s nothing better than seeing everyone outside enjoying the summer after a long winter – it seems to bring the city together.

Zach: I’m stuck choosing between the people and the food. Despite being a mid-sized city, the culinary scene in Buffalo is much more diverse than people would think at face value.

If you had to choose, what would you say is your superpower as a team and individually?

Anna: As a team and individual – shapeshifting, being able to go between brands in an instant and provide valuable input.

Kelsey: I’d say either staying hip with things, or being able to jump between brands and roles when needed!

Alexi: Hmmm…as a team, maybe collaboration? Individually, maybe organization.

Zach: Mind reading. I can’t count how many times two people within our group have had the same caption idea for a photo or video.

What do you think makes your team so strong and special?

Anna: We are so fortunate to work with a group that enjoys each other’s company, inside and outside of work. In this job, you often have to miss personal activities and make sacrifices of your time that wouldn’t happen in a typical professional setting, but time spent with our crew is time genuinely enjoyed, and that makes such a difference in our experiences but also in our output on the job.

Kelsey: I feel like I’ve already said this 87 times in my answers, but seriously our bond just as people at the roots of who we are makes all the difference in making as strong as a team. We are just having fun at the end of the day, and that makes it so so special.

Alexi: How our strengths all lie in different and unique areas, and how we’re able to use them effectively to help each other!

Zach: I can’t overcommunicate how fortunate it is to be friends with your coworkers. We are all passionate about our careers but caring for one another will always be first and that makes the long hours during the season worth it.

Getting Outdoors & Catching Some Fresh Air...

Rock City Park. Olean, NY.

Over the course of these last 8-9 weeks I’ve visited some “hiking spots” around the WNY region. One of the only things helping me not spiral into a very deep depression is getting outside, getting some fresh air and being in nature. It’s really helped clear my head, not think about reality (even if its just for a few moments) and just be.

Some of these spots may be well known to most, some may not consider them real hiking places, and some may not be aware of any of these locations or have never been, regardless of any of those things, below I break down where I’ve been so far and my opinion of each place.

Hemlock Canadice State Forest. No Shoes. No Problem.

Hemlock Canadice State Forest (Canadice Haul Road Trail) - located in the Finger Lake region (about an hour and a half from Buffalo) this was a tricky place to find. There wasn’t one spot per say where you could enter and exit from a trail, at least not noticeably. I took my niece and nephew with me and we found a few spots off the sides of the road that seemed like they were hiking entrances but it didn’t look clear enough. After driving around for a little bit, we came to one spot where we got out and walked a short distance to the lake. I let the kids put their feet in the water and throw some rocks before we headed back to trying to find a more defined trail. Eventually, as I was just about to give up, we came across the Canadice Haul Road Trail, it was a nice trail, clean, quiet and not overly populated with people. We made it about 20 -30 minutes in before the kids said their legs were getting tired so we turned around. I have to remind myself they are kids and not adults.

Overall verdict, a little tricky to find a trail but once we found one it was worth it. It is a drive so I would plan this as a whole day trip, pack some water and snacks (especially if you have little ones you’re bringing with you). Another note - once we found the Canadice Haul Road Trail my cell service was very limited and spotty, keep that in mind as you plan ahead.

Rock City Park

Rock City Park - Located in the southern tier (Olean, NY) this park features an array of rock formations and hiking trail(s) that will leave every visitor happy. There is an admission to this park - $5 for adults/teens $3 for children 6-12 years old and hours of operation are 9-6pm daily (last admission to the park is 5pm). This place was easy to get to, about a hour and a half from Buffalo and was a lot of fun. My sister and I took my niece and nephew and they had a blast. For the most part adults and kids can crawl, walk, climb through, above, and in-between various rock formations that are throughout the trails within the park. They provide you with a trail map so you know what rock formations you are looking at and you get a little bit of history with each one. This is a great place to go whether or not you have kids. Its dog friendly too, as long as your dog remains on a leash. There are some steep steps and uneven, rugged terrain so if you’re looking for a nice, relaxing hike this may not be the best trail to walk.

Overall - fun, dog and kid-friendly, there is a cost to enter, definitely a place to go for those looking for an adventure.

Akron Falls - About a 35 minute drive from Buffalo this is a nice, big park and has a playground area (even though we didn’t go there). The trails are easy for the most part and the view of the waterfall is very nice. Only downfall I would say - the people crowding near the waterfall to take pictures, it made it hard to safely social distance. My niece and nephew really liked this location. The accessibility and ease of walking around I think they favored. The waterfall was a perk.

Knox Farms - About a 40 minute drive from Buffalo, this is a favorite of mine (and Harlie’s). The park is big enough to walk the trails, have a picnic or simply sit on a bench and just stare out at the beautiful scenery. Now that the dog park is open you can also let your best pal run around in the designated areas if you so choose. I like the ability to properly social distance yourself at this park. I also like the little reading library along one of the trails. My niece and nephew have been here a few times throughout the summer and they enjoyed it very much. Harlie loves when I take her for walks here, its one of the first spots I took her to as a puppy and she still loves it to this day.

Reinstein Woods - About a 15-20 minute drive from Buffalo, Reinstein Woods is bigger than what I thought it would be. it has multiple trails with beautiful lily ponds, its really forestry in a residential area where you may not think it would be and they have great directional signage at the main entrance so people are properly entering and exiting the trails and staying socially distanced. My niece and nephew liked this place up until they saw signs to be cautious of ticks and then they thought they were going to get one on them so it made it not so pleasant. No dogs are allowed here, but overall I thought it was a nice place, close to home and I would definitely go back.

Presque Isle State Park

Presque Isle State Park - Located in Erie, PA Presque Isle was about a two, to two and a half hour drive. My sister and I took my niece and nephew to go to one of the many beaches on site, but they have an abundance of trails that you can bike, walk, run or roller blade on and beautiful views of the Lake Erie. The kids loved the beach, even though it was one of those extremely hot days, they loved being in the water and playing in the sand. This was a great day trip, and cost next to nothing (outside of gas & toll money really). It’s definitely a place I’d go back to and spend more time at. As we were leaving the park a turtle was crossing the pavement and it was pretty cool to see it trucking along.

Buckhorn Island State Park - Located on Grand Island this park is about a 20-25 minute drive from Buffalo and borders the Niagara River. This park was another pretty cool spot with a handful of trails to walk around and some take you right up to the waters edge. Dogs are allowed and its a pretty easy walk, mostly flat in the areas I was. It goes close/alongside the Grand Island Bridge and some of the views are pretty cool to see. I saw some kids fishing and also saw some kayakers and people riding bikes while I was there.

Artpark - about a 45 minute drive from Buffalo, I’ve been to Artpark more times this summer than I think I have been in the last few years. First was to walk around and see the multiple art pieces they have on property, the second was for the drive-in movie series they are hosting this summer and the more recent was for an Art of Walking event where they incorporated a guided walk through the site with nature and creative art performance. It was pretty cool. This place offers not only a nice place to take a walk, but is a good place to take the kids and let your creative spirit come alive. The Public Art they have on display also provides good conversation points if you’re with someone else or with kids and if you’re not, it still offers your creative juices to flow.

Tifft Nature Preserve - located at Buffalo’s Outer Harbor, this is a classic spot for me. Not only is there so much nature, natural beauty and wildlife, but my niece and nephew enjoy this spot a lot. With the various trails they never seem to get bored and only want to explore more when they are there. The trails are easy to walk through and its a short drive from the suburbs. No dogs are allowed. They do offer nature programming throughout the year which is nice for anyone looking for something to do other than just walk around at your leisure.

Harlie posing at Chestnut Ridge.

Chestnut Ridge - Located in Orchard Park, another classic place to visit, I love the hills that the Ridge offers, provides for a good workout. I also enjoy the various trails you can go on. When I visited the park was pretty busy, there were outdoor fitness and rec classes, people watching the sunset and people just out for a leisurely stroll or jog. It wasn’t bad but I could definitely see where socially distancing may be hard to do in some areas when you’re passing by people. Harlie enjoyed her walk here.

There are still a handful of places on my list that I want to check out before the weather gets cold. What are some of your favorite hiking spots or places you like to go to get outside and get some fresh air?